The personalization & pricing summit (pps) is Germany’s leading conference for the application of artificial intelligence (AI) aiming at enhancing earnings in omnichannel business. The motto was “Reinforcing Retail” and about 200 industry professionals from both bricks and mortar and online retail businesses attended the conference to discuss how to achieve sustainable competitive advantages using AI to automate their processes. The pps focused on current trends and technologies in the personalized customer journey as well as effective pricing of product ranges. The participants benefited from numerous best-practice presentations, workshops and insights from renowned industry experts.
On site we presented the prudsys “Omni-channel Hub” – an extensive collection of use case scenarios for process optimization in omni-channel retail by means of artificial intelligence for touching and testing.
Furthermore the social program offered the opportunity for extensive networking in a relaxed atmosphere.